Thanks for taking the time to contribute to the industry findings for shopper marketing in the POPAI/ShopAbility Shopper Marketing Industry Survey 2011! Your feedback is a key part of helping the industry understand where it’s at, and ways to progress. The purpose of this year’s survey is to track progress against last year’s results, and explore some specific areas (e.g. digital/online) that you all asked for subsequent to last year’s survey. This year’s survey is quicker and easier to fill out as it’s nearly all multiple choice... it should only take you 20 minutes max. This survey is conducted by yellowSquares on behalf of ShopAbility. The information you provide will be kept confidential, and will be used for research purposes only. For more information contact AMSRS Surveyline on 1300 364830 or visit the AMSRS website on www.amsrs.com.au.